JIINCHOI.WORK@GMAIL.COM


Ish Studios

SERVICE: Brand Identity / Art Direction / Photoshoot
YEAR: 2022

Ish Studios is a pop-up jewelry shop that I opened in Summer 2021. I contributed by constructing the brand identity, art directing photoshoots, and publicizing the brand through social media.











FLEXIBLE LOGO


Any word can appear before the word "ish" and defines what is impacted by "ish", the brand would introduce a different "ish" for each collection. With changing titles integrated into the brackets, as part of the logo, future collections can be welcomed in a flexible way.


PHOTOSHOOT
BEHIND SCENES